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It seems that email marketing is now the core technique for selling your products, services and indeed your brand. Email is not alone; the marketing mix must now include social media, mobile, the web, as well as traditional above and below line marketing tools and great customer service ...
 i want to trust the people i do business with
But email seems to be the Queen of marketing. This is the impression I took away from the Internet World show at Earls Court recently - above all else. There was a lot of noise around hosting, cloud, ecommerce, mobile and so on (some of which I have talked about previously) - but email dominated.
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 | As predicted the Queens Speech on 9th May announced a Government assault on our privacy, described by Sky News as a ''Snoopers Charter''. I talked about the likelihood of this being in the Speech a few weeks ago ... |
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 | Last time I described how I visited Internet World at Earls Court and I talked about the more interesting ecommerce aspects of the show. The event has been running 20 years or almost as long as the World Wide Web itself ... |
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 | I visited an exhibition at Earls Court this week - Internet World - to catch up on what is happening in the world of the Internet; in eCommerce, marketing, hosting, mobile Internet and social media of course ... |
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 | Time to talk about another of my voluntary interests, Young Enterprise, as the programme I am involved in reaches its annual climax. ''Founded in 1963, Young Enterprise is the UK's leading business and enterprise education charity.' |
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 | It is looking increasingly likely that the Government will announce a massive assault on our privacy and civil liberties in the Queens Speech in May. It has been widely reported and only partially denied by Government ... |
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 | I thought it was time to revisit one of my posts as it generated a high level of discussion in Linkedin, where I posted it in a number of groups. One in particular - CIO Forum - stands out for the depth and extent of discussion ... |
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 | I recently escorted a group of children around The National Museum of Computing at Bletchley Park and I heard a child say; ''what is that smell?''. It made me think about the Museum as a cacophony of stimulus to the senses ... |
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 | Alan Turing is quite simply one of the geniuses of the modern age. Back in the 1930's he published papers that defined the modern computer, founded computer science and many say, came up with the theories of AI as well ... |
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 | I don't know if we have a major problem with intrusions on our personal privacy or not. I suspect we do but are not worrying about it enough. I am certain we don't know the extent of the issue. Or am I worrying for nothing? |
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 | I thought I would take time out from talking about serious IT stuff and share my experiences to date of Social Media. I am an interim manager and in a very tough market I need to raise my profile in an increasingly different world ... |
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 | Last time I talked in very general terms about how cloud computing could benefit small to medium businesses and came to the conclusion that a complete migration of IT infrastructure to the cloud is realistic ... |
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