LET'S THINK ABOUT MARKETING
Some Great Insights ...
Posted by Andrew Spencer on 25/05/2012
By now I was hoping to reach agreement with The National Museum of Computing to do something long term with them. I think it will happen but I am not certain and I will talk about the role as and when it happens. If it happens it will be a project that has a big slug of marketing in it - marketing the Museum and marketing the products and services I propose ...
social media marketing can reach thousands with just a few clicks
So I am spending a lot of time right now getting up to date with my marketing skills. I have a lot of experience marketing but a considerable part of that experience was in the era of traditional above and below the line marketing.
I have talked about being a social media virgin - that was some weeks ago. I am significantly more experienced now but not fully there yet. I talked about sorting out my Facebook presence and I have still to do that, but my Twitter presence is getting pretty healthy. The main thing I am thinking about though is how I can use my profile and presence on the Internet to push the products I will be selling in due course I hope!
In the meantime I came across an ebook published by Hubspot called 101 AWESOME Marketing Quotes. Hubspot, who market a suite of internet marketing tools, publish a wealth of good ebook stuff and this book is just one example. I would recommend getting on their emailing list.
I thought I would share some of the quotes from this book here as they encapsulate some of the key facets of Internet based marketing. And they exercised my thinking:
"If you wait until there is another case study in your industry you will be too late" - Seth Godin, Permission Marketing
"No matter what, the very first piece of social media real estate I'd start with is a blog" - Chris Brogan, New Marketing Labs
This rings so true - blogging leads to so much presence!
"Corporations must answer the question about why they should be in the blogosphere. Small businesses need to answer questions about why they shouldn't" - Paul Gillin, The New Influences
"Remarkable social media content and great sales copy are pretty much the same - plain spoken words designed to focus on the needs of the reader, listener or viewer" - Brian Clark, Copyblogger.
"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new" - Steve Jobs, Apple
"The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information" - Tim O'Reilly & Sarah Milstein, The Twitter Book
"Twitter is not a technology. It's a conversation. And it's happening with or without you" - Charlene Li, Groundswell
"Your culture is your brand" - Tony Hsieh, Zappos.com
"Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem" - Laura Fitton, Oneforty.com
A few truths are starting to emerge here. For example use social media channels for what they are, profile raising and leadership, not pushing products explicitly and aggressively. Be sure of your products and brand and talk about them where appropriate. Blog! And engage in dialogue with your audience.
"The Internet has turned what used to be a controlled, one way message into a real-time dialogue with millions" - Danielle Sacks, Fast Company
More content thoughts ...
"What makes content engaging is relevancy. You need to connect the contact information with the content information" - Gail Goodman, Constant Contact
"Give them quality. Thats the best kind of advertising" - Milton Hershey, The Hershey Chocolate Company
"Before you create any more 'great content', figure out how you are going to market it first" - Joe Pulizzi & Newt Barrett, Get Content Get Customers
"Either write something worth reading or do something worth writing about." - Benjamin Franklin
And the new marketing bottom line:
"Good-bye, Broadcast, Hello, Conversation." - Shel Israel, Naked Conversations
If you'd like to find out more about my social media experiences then why not call me on +44 (0) 1908 565 460 or click here to drop me an email. I'd love to chat more about this fascinating subject.
Until next time ...
During Andrew's extensive business career he has worked in a wide cross section of companies, specialising in the creation of contact centres and business systems, software development, telecommunications and project management. Andrew's key skills are:
Business planning and strategy
Matching technology to business needs
Software development and implementation
Designing and implementing business systems
His work has included sourcing and implementing a new integrated telecoms system for National Energy Services, designing and project managing a new IT and telephony structure for the Greyhound Racing Association, and directing technology development for Wembley plc.